Case Study: 250% Order Growth with Food App

Running a restaurant is tough—managing orders, satisfying customers, and keeping up with delivery platforms that eat into your profit margins.

In this case study, we’ll show how we helped a local South Indian restaurant in Coimbatore boost their online orders by 250% within 4 months using a custom web and mobile app. All with zero dependency on Swiggy or Zomato.

🧾 About the Client

• Business Name: (Name hidden for confidentiality)
• Industry: F&B (South Indian Veg Restaurant)
• Location: Coimbatore, Tamil Nadu
• Type: Dine-in + Takeaway + Delivery
• Challenge: Low digital presence, high aggregator fees, inconsistent order management

🚧 The Problems They Faced

• ❌ High commission (25–30%) to food delivery platforms
• ❌ No control over customer database or loyalty
• ❌ Missed orders during peak hours due to manual phone calls
• ❌ No digital menu or pre-ordering system
• ❌ Poor Google Reviews due to late deliveries and confusion

💡 Our Custom Web + App Solution

We designed and developed a custom food ordering system — combining a responsive website + Android/iOS app + admin panel.

✅ Key Features Built:

1. 📲 Customer-Facing Web & Mobile App

• Branded UI with Tamil & English toggle
• Full food catalog with images & filter by category
• Instant ordering with UPI, COD, and wallet options
• Delivery or pickup selection
• Custom delivery zones & charges

2. 📋 Digital QR Menu for Dine-in

• Scan QR → Menu loads instantly
• Add to cart → Waiter receives order
• No app install needed

3. 📦 Kitchen Dashboard (KDS)

• Real-time incoming order panel
• Print-ready receipts for kitchen & delivery staff
• Auto-assigning to delivery agents

4. 🎯 Loyalty & Offers Engine

• Cashback on every order (redeemable next time)
• Referral program: “Give ₹50, Get ₹50”
• Promo codes for festive seasons

5. 📊 Admin Panel & Analytics

• Sales reports, top-selling items, peak hours
• Customer data export
• Manual order entry for walk-ins

🔧 Tech Stack Used

• Frontend: Flutter (Mobile App), React.js (Web)
• Backend: Node.js + Express
• Database: MongoDB
• Payments: Razorpay + GPay/UPI
• Hosting: AWS + Firebase Notifications
• QR Menu: Progressive Web App (PWA)

📈 The Results: 250% Growth in 4 Months

🗣️ “We used to depend on Zomato. Now 70% of our orders come directly through our own app.” – Restaurant Owner

🧠 What Made It Work

✅ Frictionless UX – Clean, fast-loading app experience
✅ Control Over Everything – Menu, prices, delivery radius, offers
✅ Customer Data Ownership – No more losing customers to aggregators
✅ Loyalty Engine – Encouraged repeat orders and referrals
✅ Easy for Staff – Even non-tech staff handled orders confidently

🧳 Bonus: Marketing Strategy We Used

📢 We helped them launch the app with:

• WhatsApp broadcast campaign
• Printed table tents with QR code + “Get ₹50 OFF first order” offer
• Google My Business update with app links
• Flyers in local newspapers and residential areas
• Local influencer Insta Reels (foodies!)

🧠 Result? Over 3,000 app downloads in 2 weeks.

🏁 Conclusion

This is the power of having your own tech. A well-built app and website:

• Reduces reliance on third-party apps
• Builds direct customer relationships
• Saves big on commissions
• Increases profits and loyalty

If you're a restaurant, cloud kitchen, or food truck, this model can completely transform your business in 2025.